Desc: The Hustler of Muscle Beach: Directed by Jonathan Kaplan. With Richard Hatch, Kay Lenz, Jeanette Nolan, Joe Santos. A slick promoter in the bodybuilding subculture of Venice Beach, California, finds what he considers a diamond in the rough: a dedicated but somewhat mentally challenged young man who wants to win bodybuilding championships, but needs some help and direction--and the promoter thinks he's just the one to do it.